Operating ideas for the AI ads system.

Practical thinking on model orchestration, regional creative systems, localization and enterprise governance.

FrescoAds field notes

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Ideas for running creative AI as a system.
Systems & modelsRegional productionGovernance & operationsScale & adoption

Featured field note

Model choice
without lock-in

Model operations · 6 min read

Why creative teams need a model orchestration layer

Route every task to the right image, video or language model without locking the organization into one provider.

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