Start with strategy
A creative brief the whole region can use
Set the campaign idea, audience, required claims, brand rules and market variations before production begins.
- Regional master brief
- Reusable brand context
- Format and channel requirements
Creative studio
From brief to brand-ready creative, in one workspace.
Give regional and local teams one place to develop concepts, generate assets, compare model outputs and prepare campaigns for review.
Book a demoFrescoAds Creative studio product interface preview.
South America workspace 12 outputs in progress
South America workspaceCreate / Production overview
Creative studio
Showing the Overview view for Creative studio.
One briefShared campaign source
Multi-modelImage, video and copy
Every formatSocial, commerce and display
Inside the studio
Three connected decisions, one production record.
The brief, model route and final asset family move through one sequence instead of becoming separate tools and handoffs.
One campaign record from first input to final handoff
Create with choice
Compare models without breaking the workflow
Route each task to the model that fits the format, quality target and data-handling requirement.
- Side-by-side generations
- Version history
- Prompt and asset lineage
Finish for launch
Turn approved routes into complete asset sets
Build coordinated variants for placements and markets while keeping every output attached to its source decision.
- Format adaptation
- Copy variants
- Export-ready collections
Studio output
What leaves the studio is a governed creative route
A completed route includes the work itself and the context required to develop, review and reuse it.
Campaign brief
Prepare
Collect source assets, brand rules, product facts and output requirements.
Creative routes
Explore
Generate distinct directions and compare them against one review rubric.
Selected route
Develop
Refine the chosen direction and build placement-ready compositions.
Asset family
Package
Send current versions, sources and decisions into localization or approval.
Working output
What a complete record contains
RecordContentsOwner
Route boardConcept rationale, references and selected outputsCreative lead
Source recordInputs, prompts, providers and editsProducer
Format setFeed, story, display and commerce versionsProduction lead
Handoff packageLocked elements and editable content zonesRegional owner
People in the system
Each role sees the decision it owns
Strategist
Turns the campaign decision into structured model context.
Creator
Explores and develops routes across image, video and copy.
Producer
Builds the complete format family and keeps sources organized.
Brand owner
Selects the route and defines what becomes locked.
Common questions
What teams usually need to know
Yes. Approved source files stay connected to every generated or edited output.
Next step
See the system in your regional workflow
Bring one campaign, one market challenge and the teams involved. We will map the operating flow with you.
Book a demo